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Digital Signage

Digital signage is a collective name for digitally accessing specific target groups in specific locations and at specific times by means of screen display communication. There are ever more applications and versions. Speak provides total solutions for narrowcasting. 

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Why digital signage?

There are many reasons for choosing digital signage. The important thing is to decide on your objective in advance: what do you want to achieve through implementing digital signage? Do you want to increase your turnover, improve customer satisfaction, reduce waiting times or reinforce your image? Speak works with you from the word ‘go’. This means that you receive an optimum result for  minimum effort.

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Quantifying digital signage 

You can obtain information on the number of people who are actually viewing or listening to your digital signage activities through the use of modern image recognition software. This is ideal, because it allows you to monitor and analyse the needs and interests of your target group. And, if necessary, you can adjust your objectives accordingly!

With this image recognition software you can learn the following things about your target group.

  • The number of viewers
  • Gender
  • Emotion / expression
  • Age
  • Distance to screen
  • Face orientation
  • Duration of 'contact time'